Concept of Public Relation

Sea water turns sweet! Though irrational, this news about sweet water in the sea spread faster than forest fire and engulfed the entire city of Mumbai.

'Lord Ganesha is drinking milk!' went the frenzied rumour. In less than a couple of hours, long queues materialized at milk shops and temples across the country. It took a whole day of scientific explanation to convince spell-bound devotees that there was nothing even remotely 'divine' about this phenomenon. Yet, they stubbornly refused to see the truth.

A rumour suddenly erupts in a small town in Gujarat that ICICI Bank is in trouble. The rumour mill works overtime. And, the inevitable happens. Overnight, the country’s leading private bank has customers across the country thronging its ATMs to withdraw their money. It was only the next day that ICICI Bank’s strong denial of the rumour could be seen in print.

As can be seen from the above examples, word of mouth sometimes spreads faster than forest fire! Rumours tend to have disastrous effects. However, information that has been correctly positioned in the minds of people could have a positive impact. This is where a well thought out and sustained Public Relations exercise comes into play.

Public relations have expertise at relationship building and, therefore, it can influence good image building, for a company, individual or organization.

The emergence of PR as a branding tool is getting more respect and is a boon to the industry.

Brand is a perception; we take the challenge to motivate a significant majority of the audience being targeted to perceive a brand in a positive, desired manner. We play a major role in establishing and shaping those perceptions.

With over 30 years of experience in the business of communication and clients which include some of India’s top corporate houses, we are well-positioned to help you strategize, plan, execute a sustained communication programme and to boost brands in creative new ways.

We take pride in our commitment to understanding your communication needs. For us your own image is a trust for which we will, often, go beyond your brief.

All our strategic inputs are preceded with, and accompanied by continuous research. From media relations and investor relations to content management and marketing communication, we offer a gamut of solutions to help you project your business better in the minds of your stakeholders.